When sending our email newsletters to our customers, we were always worried about our emails being marked as SPAM. And we didn’t know how to get away with it. We kept improving our email copy (subject, content, format etc), but still Gmail and others would treat it as SPAM.
For the launch of our product RecentX, we wanted to fix this for sure. Seeing the potential of this product, we want each of our customer to know about it. So we asked the geeks at Business Of Software forum. We were quite confident of getting a solution because all of us mISVs face this problem.
And yes, we got the answer – MailChimp
In our experience, this is a simply fantastic mass mailing service. We wanted to solved the SPAM problem. Period. And MailChimp did solve it. The emails which we sent from MailChimp was authenticated. So it did not get filtered by most of the anti-spam systems.
MailChimp website’s usability and looks are very impressive. They also have something called “Inbox Inspector” that sends the email to all major webmail services (gmail, hotmail etc) and verify whether it reaches their inbox and not the SPAM folder. Plus it shows how your email looks in each of those webmail services.
The campaign report shows all the required details. How many opened? how many clicked which link on your email?, supports Google Analytics etc.
MailChimp is free for 100 subscribers. I strongly suggest that you have a look at this service.