Software Services

ASP chooses a sensible name

The Association of Shareware Professionals has renamed itself to the Association of Software Professionals (ASP).


Association of Software Professionals

Details of the name change can be found here.

I have been a member of ASP for many years now. If you are running a software company then I strongly suggest that you join the ASP. The members’ discussion group (newsgroup) will give you valuable tips for marketing your software, SEO, software registration, protection, new product development, product ideas, website feedback, product review etc.

Moreover, members of the ASP offer their products at discount price to other co-members. I take this benefit each year and save hundreds of dollars.
Thanks.

The Association of Shareware Professionals has renamed itself today to the Association of Software Professionals.

MailChimp – Email marketing service

When sending our email newsletters to our customers, we were always worried about our emails being marked as SPAM. And we didn’t know how to get away with it. We kept improving our email copy (subject, content, format etc), but still Gmail and others would treat it as SPAM.

For the launch of our product RecentX, we wanted to fix this for sure. Seeing the potential of this product, we want each of our customer to know about it. So we asked the geeks at Business Of Software forum. We were quite confident of getting a solution because all of us mISVs face this problem.

And yes, we got the answer – MailChimp

MailChimp

In our experience, this is a simply fantastic mass mailing service. We wanted to solved the SPAM problem. Period. And MailChimp did solve it. The emails which we sent from MailChimp was authenticated. So it did not get filtered by most of the anti-spam systems.

MailChimp website’s usability and looks are very impressive. They also have something called “Inbox Inspector” that sends the email to all major webmail services (gmail, hotmail etc) and verify whether it reaches their inbox and not the SPAM folder. Plus it shows how your email looks in each of those webmail services.

The campaign report shows all the required details. How many opened? how many clicked which link on your email?, supports Google Analytics etc.

MailChimp is free for 100 subscribers. I strongly suggest that you have a look at this service.

Thanks.